The best leaders are those who have a complete and intimate understanding of
every facet of their business and industry. Leaders know everything about their
own companies (its strengths and weaknesses, for example), their customers, their
competition, and the business environment in which they operate.
Leadership is both a research area and a practical skill, regarding the ability of an individual or organization to “lead” or guide other individuals, teams, or entire organizations. Controversial viewpoints are present in the literature, among Eastern and Western approaches to leadership, and also within the West, on US vs. European approaches. In US academic environments leadership is defined as “a process of social influence in which a person can enlist the aid and support of others in the accomplishment of a common task“. Leadership seen from a European and non-academic perspective encompasses a view of a leader who can be moved both by communitarian goals but also by the search for personal power.
Every leader should be able to answer these ques-tions with confidence, without hesitation. If you do not know the answers, or if you are unsure, it is important that you find out as soon as possible.
Without the answers to these questions, or with the wrong answers, you will make mistakes in marketing, sales,and business strategy that can be fatal to your
Men and women who have achieved a high level of success are intensely
realistic. They do not put their trust in luck. They carefully calculate every
possible risk, and then think about what they would do should it occur. They
always have a backup plan in case things do not go as they wish them to.
They have a “Plan B” and options to that plan that take all kinds of variables