For most businesses, listings are essential — particularly for businesses that people use primarily in an emergency — for example, a drain cleaning service, a plumber, or a locksmith. Listings in the Yellow Pages and, where appropriate, the Silver Pages for seniors and various Yellow Pages used by people of different ethnicities, are invaluable. Looking for a new way to drive traffic to your website? Amazon Product Ads is a highly targeted pay per click advertising program that puts your products in front of millions of Amazon shoppers. Click here to get stated
In a few instances, the concepts of listing and advertising have all but merged. For example, in many areas of the country, Wednesday is traditionally the day grocery stores put items on sale. Thrifty shoppers therefore check the full-page lists (ads) of items for the best bargains.
Similarly, in the computer software business, a great deal of software is sold at discount prices by companies that regularly advertise their wares in computer magazines. The ads feature, in very small print, long lists of available software. Sophisticated customers know to check these listings first whenever they need software, because the prices offered are usually lower than retail stores.
The chamber of commerce, employment and rental agencies, professional newsletters, magazines and journals, and special interest books, such as those geared to the writer or photographer, are commonly accepted places to list goods or services. And in some instances, newspapers have developed such strong special interest sections that it also makes sense to list one’s services there. For example, a travel agencyspecializing in charter flights to Asia might place a list of prices in the Sunday travel section. Similarly, small communitynewspapers exist primarily thanks to local advertising, which usually consists of listings of goods and services. Many merchants find that this type of listing produces good results for a small investment.
OOCORP ADVERTISING (oocorpads) is a global digital network marketing and advertising solutions platform with affiliate partners connecting brands with marketplace to drives high quality traffics for profitable sales. We are multi-service online advertising, marketing and networking business solutions provider used daily by entrepreneurs and small businesses.
Did you know that you can make extra money each month by reselling Free Classifieds brands for jobs, cars, housing, apartments, furniture, services, appliances and more… to them? Your FREE CLASSIFIED AD SYSTEM BRAND is not only a money making machine, it also collects information and free registrations valuable to a marketer, as this is one more person that you can advertise to.
Your site automatically keeps track of all people who sign up on your brand. You can easily get in touch with these people through our proven Direct Contact feature easy and convenient tool ideal for converting your subscribers into more business.
You can make money directly through your brand as a viable source of income and also use your brand to improve your existing business. Consider these synergies:
You are an entrepreneur run a store, and want to add a FREE classifieds section to drive more traffic to your main site.
You are a local news publisher (newsletter, paper, etc.) and want to add an online classified section to give your publication more exposure.
Your not-for-profit organization (community club, church, etc.) has an online presence, and you want to give your members a place where they can advertise things to each other – FREE online classifieds site.
So, what do these examples all have in common? That’s right, you’re adding a classified ads site to an existing business. The bottom line is, this will drive more traffic to your main site. Conversely, your main site will drive traffic to your brand. The net effect is more traffic for you, and this is the type of thing rankings sites like alexa look for. Win-win!
Our classifieds system has been built from the ground up to allow visitors to post two kinds of Classified Ads: FREE Ads and PREMIUM Ads. FREE Ads are great for drawing in traffic and keeping people coming back. PREMIUM Ads earn you money.This is an opportunity. to have your very own Classified Ads Site on the internet, with very little effort on your part. This is accomplished by leveraging our proven classified system and using it for yourself. In effect, you “brand” our site with your business.This arrangement allows you to focus on what is important: expanding your business. Since you don’t have to worry about all the research and development involved with creating a product like this, you can focus solely on marketing it however you see fit.
Your brand has tremendous earnings potential, but until you promote it, it is just that — potential. You need to get the word out to the world that you have a FREE classifieds site, and that it is worth checking out. After all, the more people flock to your site, the greater your chances of getting sales.
Advertise your site everywhere you can, including the network you’ve already built up.Advertise in places such as:
your email lists.
any forums you participate in or own (for example, put a link to your brand in your signature). your websites and e-stores.
your local businesses and community centers, if you are running a local FREE classifieds site.
All you need to do is to get your affiliate link out there into the internet. Advertise it to people who would be interested in the branding service. Perhaps you have friends or family who have seen your site, and want their own.Perhaps your business caters to other business people, and you think they will see the value of a branded classifieds site. The list of potential customers is endless — just get them to click your link here!Use this link to generate traffic and earn money for every unique visitor that clicks your brand.
Good places to start posting your link are social websites like Facebook, Twitter, Google+, Youtube, forums, chat rooms, blogs, etc.
There are no one-size-fits-all rules when it comes to business marketing. You may be able to handle all of your marketing with a series of beautifully designed postcards or with a well-designed booth at a national trade show. What works for you depends on your personality and your business. For example, a gregarious, extroverted business owner may be well-suited for live product demonstrations and similar public events. On the other hand, an arty, introverted business owner may do a better job of reaching customers with personalized letters or customized mailings. You’ll need to explore the marketing resources available and choose what feels right for you and your business.
Postcards, handouts, and brochures. For centuries, small business owners have relied on a relatively inexpensive method of conveying marketing information: cards, brochures, and circulars. For example, you can purchase 1,000 color postcards for your business for approximately $100 to $200; you can get 1,000 two-page color brochures for $400 to $500. Be sure to put forth a simple message and include your contact information.
Samples and free offers. Can your business afford to offer something for free? Giving away something you make is usually an inexpensive marketing gesture that will leave customers appreciating the value of your products. Customers never seem to tire of these special offers and gifts. But if you say that goods or services are “free” or “without charge,” be sure there are no unstated terms or conditions that qualify the offer. For more information, see Nolo’s article Avoid Unlawful Advertising: Seven Rules for Your Business.
Coupons. Consider using a coupon mailing service to send coupons to homeowners in specific neighborhoods in your area. Typically, it costs about $300 to $400 to reach 10,000 households in a specific zip code. Check out valpak.com and moneymailer.com or, even better, a local coupon service in your area.
Yellow Pages. Despite the continuing growth of the Internet, a large number of consumers still use the local yellow pages. Over 70% of the respondents in one survey had used the directory to contact a local firm, and half of them had made a purchase. If you place a yellow pages ad, emphasize your specialties and put in as much access information (address, phone number, email address, and hours) as you can. Compare what your competitors are doing and track responses, test new ads, and modify your ad when necessary. For more information, see Nolo’s article Listings: Advertising That Works.
Public relations. How often have you stopped to read a restaurant review posted in a window or a framed article posted in a waiting room? That’s public relations at work. To get your business in the news, send a press release you draft yourself to every newspaper in the area. The trick is to give the reporter an angle or hook that makes the story interesting to readers, such as a grand opening, a contest, or charitable activities your business is sponsoring.
Signs. Don’t forget about “signage.” Signs work best if they’re bold, professionally done, consistent with your business, well-lit, and tell the viewer your message quickly. Signs don’t have to be in fixed locations — T-shirts, shopping bags, and bumper stickers are also signs and can do a swell job of advertising your goods to the general public. And don’t forget your car — you can get a magnetic sign for your car door with your business name and a slogan or some art for about $25.
Moderately Priced Marketing
Classified ads. Depending on the size and publication, you may spend $20 to $50 for a first insertion of a classified ad. You’ll get a “frequency discount” if you run it three or four times. In addition, many newspapers now run classified ads in print and online. As with all your advertising, your message must be succinct and convincing. If possible, log responses to the advertisement to measure its effectiveness.
Direct mail. If you’re considering direct mail, know that the response statistics are not good. It’s often difficult for a small business owner to compete with the big-buck marketers who are content with a response rate as low as five per thousand mailings (0.5%). Where do you get your direct mail address list? Contact one of the many companies that sell or rent them to small business owners (for example, www.infousa.com).
Trade shows. For many small business owners — especially those in a business-to-business market — trade shows are a key marketing tool. It’s at the trade show that you meet the sales people and retailers. Choose a trade show with good attendance and get the biggest booth you can afford in a decent location at the show. If cash is really tight, consider sharing a booth with a related business. You can find trade show listings for your industry in a trade publication, at industry websites, or by using the search feature at the Ultimate Event Resource (www.tsnn.com).
Seminars and product demonstrations. This type of presentation may be a class — for example, cooking lessons at a kitchen supply store — or you may want to demonstrate a product or service — for example, if you offer framing services, ask a local photography club to let you demonstrate how to best preserve photographs. Seminars and demonstrations can add vitality to your business and provide value to customers. For more information, see Marketing Without Advertising, by Michael Phillips and Salli Rasberry (Nolo).
Outdoor advertising. What about large outdoor signs like billboards? Considering current traffic statistics, you can probably get a decent number of exposures (number of viewers) for outdoor advertising. But the cost is prohibitive for most small businesses — between $3,000 and $5,000 per month to rent a billboard. A less expensive way to reach people with outdoor advertising — between $500 and $1,500 per month — is to purchase transit advertising, such as shelter panels at bus stops or bus posters.
Radio and television. Radio (80%) and television (75%) reach more people than newspapers (70%) on a daily basis. Repetitious radio and TV ads can build awareness of your business rapidly. But for small business owners, using radio and TV can pose so many problems that it’s probably not worth pursuing. First, you must target your advertisement so that you’re reaching the right listeners or viewers. Second, you must allot quite a bit of your ad marketing budget to produce radio and television advertising. (You might pay $1,000 to $20,000 per minute for video production, depending on the quality.) Third, more than other forms of advertising discussed in this chapter, radio and TV ads require that you develop a style or angle — for example, humorous, real-life, educational — and that you engage listeners or viewers for 15 to 60 seconds of air time. Finally, the expense and uncertainty of their effectiveness make radio and TV ads an unlikely marketing tool for many small businesspeople.